BR is Watching You
This campaign was used to gain interest in students applying for an a summer internship at Bernstein-Rein. Starting with a few poster in several universities, a student would use clues to download the intern app and complete a series of mind tests. If they pass the tests, their resumé would get sent to the top of the list.
Integrated Campaign: Posters, App, Social, Digital Credits: Dan Gier, Copywriter
Teaser Poster
Teaser Email
App Experience
Printed Poster
App Screens